OUR FOUNDATION
We’re not built around products—we’re built around people. Our foundation is centered on your goals, not sales goals. It’s a client-first approach that goes beyond the expected.
Bill Fjeran, Certified Financial Fiduciary, Managing Director, and the driving force behind Surity Advisors, is a true pioneer in the world of retirement planning. He recognized early on that traditional approaches often fall short, focusing too narrowly on isolated aspects of finance. Instead, he pursued a fresh approach, finding the financial sweet spot by taking in the broader financial picture. This holistic, mountaintop perspective ensures that clients are not only prepared for retirement but positioned to thrive in it.
“Let your eyes look directly forward, and your gaze be straight before you. Ponder the path of your feet; then all your ways will be sure.”
The Bible | Proverbs 4:25-26
Our Vision
Surity Advisors has redefined what’s possible in financial planning by addressing areas others overlook. Bill’s innovative approach blends careful analysis with fresh strategies, creating personalized solutions that align with each client’s goals. By understanding the full financial landscape, advisors help clients achieve a balance that feels both secure and empowering—a strategy that’s as practical as it is forward-thinking.
This entire site is designed to be a resource—a place where you can explore ideas, gain insights, and better understand your financial possibilities.
We believe in equipping you with the knowledge to make informed decisions, whether you choose to work with us or not. Our goal is to empower you with clarity and confidence as you navigate your financial journey.
